Sep 93 min read

Dinosaurs, Unicorns and the Power of Gender Swaying

From a simple dream to a global platform, supporting women in their journey to sway for their dream child.

Hello and welcome! I’m Julia, the founder of Gender Sway, and I’m excited to share my story and passion for gender swaying with you.

Excited to Start the Gender Sway Blog

We’re super happy to continue this blog here at Gender Sway! While we already have a blog on our sister site, Sway natural, we’ve decided to make Gender Sway our main brand. I can’t wait to share personal stories, insights, and the latest research with you right here!

My Journey into Gender Sway

Over a decade ago, after the birth of my son, I found myself dreaming of having a daughter. I felt a deep, warm longing every time I saw a tutu or a unicorn, imagining them fitting perfectly alongside the dinosaurs and cars already scattered around our house. At the time, I didn’t realize just how common this sentiment was. Many women feel this yearning but often keep it private, sometimes feeling guilty or judged for wanting to influence something as intimate as the gender of their next child.

I believe it's important to acknowledge this feeling, and that’s why I’ve dedicated myself to providing women with objective, science-based information on how they can increase their chances of having a girl or a boy.

The Power of Factual, Science-Based Information

For the past ten years, I’ve immersed myself in researching gender swaying. Through countless conversations with women, families, and experts, I’ve worked to better understand how to navigate this complex and often misunderstood topic. Unfortunately, gender swaying is full of misinformation, often found in public forums where anecdotal evidence is passed on as fact.

For example, I’ve seen people generalize personal experiences—like “my sister ate lemons every day and had a girl”—into recommendations without any scientific basis. This can lead to confusion, frustration, and missed opportunities to make informed choices.

What Drives Me

I founded Gender Sway with a mission to professionalize gender swaying using science as my guide. My background, with a PhD in communications and business from LMU Munich, has helped me navigate complex scientific studies and distill them into clear, actionable advice. I work closely with leading fertility dietitians to ensure the diet-based recommendations we provide are grounded in research with certified meal plans. According to science, diet is the most powerful factor in gender swaying, but I also recognize that many women want to explore all avenues. My role is to offer both science and support, so you feel empowered to make the choices that are right for you.

A Little About Me

I was born and raised in Berlin, Germany, but my love for different cultures and global experiences has taken me all over the world. Today, I live in Bondi, Sydney with my Australian husband and our children, enjoying the sunny, active lifestyle I had always dreamed of. I like to consider myself a global citizen, fascinated by how people across the world live, think, and pursue their dreams.

After successfully swaying for my baby girl, I wanted to share my experience and help others, so I created a free website on gender swaying. The response was overwhelming — over 300,000 women visited and many reached out for support. At the same time, I continued my corporate career, holding senior management roles, including Director of Strategic Projects at one of Australia’s largest banks. Almost four years ago, I made the decision to leave the corporate world and focus entirely on Gender Sway, with the goal of making gender swaying information accessible to women around the world. My mission is to provide a trusted, supportive space where women can explore their options with confidence.

What You Can Expect from Gender Sway

Today, we proudly support women from all corners of the world—from the USA, UK, Netherlands, Switzerland and Germany to South Africa, Australia, and New Zealand—helping them pursue their dreams with information and tools. What started as a personal project has evolved into a trusted global platform. Our mission is to transform complex scientific research into clear, actionable insights that empower you to make informed decisions. Our support is positive, non-judgmental, and grounded in science.

We’re so glad you’ve joined us. Whether you’re just curious about gender swaying or ready to explore it for your next pregnancy, we’re here to support you with clarity and compassion. Through this blog, we’ll share personal stories, research, and practical tips as we navigate the world of gender swaying together.